In 2025, lifestyle trends are circling back to something surprisingly refreshing: the Martha Stewart aesthetic. With its roots in homemaking, garden-to-table living, and cozy domestic touches, this style has re-emerged alongside the rise of cottagecore—a romanticized vision of simple, nature-inspired living.
Pinterest searches for “Martha Stewart aesthetic” and “cottagecore home ideas” are climbing, proving that people want to bring more warmth, craft, and intentionality into their lives. If you’re ready to embrace this revival, here’s how you can start weaving these trends into your everyday lifestyle.
What Is the Martha Stewart Aesthetic?
The Martha Stewart aesthetic blends classic homemaking with modern sensibilities. Think:
- Freshly baked bread cooling on the counter
- A garden full of herbs and seasonal flowers
- Homemade crafts and cozy DIY decor
- Simple yet elegant tablescapes for gatherings
It’s not about perfection. It’s about celebrating the beauty of home life—a lifestyle that feels both nostalgic and grounding in today’s fast-paced world.
Visual suggestion: A mood board collage combining vintage cookware, garden scenes, and cozy living rooms.
Why This Aesthetic Is Making a Comeback
- Post-pandemic shift: Many people are still drawn to the idea of slowing down and finding joy at home.
- Sustainability: Homemade and homegrown align with eco-friendly living.
- Social media appeal: Cottagecore and DIY content thrives on TikTok, Instagram, and Pinterest.
- Affordability: Repurposing old items, cooking at home, or DIY crafts often cost less than fast-living alternatives.
Practical Ways to Bring It Into Your Life
1. Start with Your Kitchen
Cooking is at the heart of this lifestyle. Instead of rushing meals, try:
- Baking bread, pies, or seasonal desserts
- Growing your own herbs (even in small pots on a windowsill)
- Learning classic recipes passed down from family
Visual suggestion: Step-by-step photo tutorial of a simple bread recipe.
2. Embrace DIY Decor
Create charm without spending a fortune:
- Hand-paint old furniture for a rustic look
- Sew or knit simple home textiles
- Use mason jars, baskets, and vintage finds as functional decor
Example: Repurpose an old ladder as a blanket rack or shelf.
3. Bring Nature Indoors
Nature is central to cottagecore. Easy ways to do this:
- Fresh flowers in simple vases
- Dried lavender or eucalyptus bundles
- Potted plants in clay pots
Visual suggestion: A cozy corner with plants, soft lighting, and handmade decor.
4. Prioritize Slow Moments
This aesthetic isn’t just about decor—it’s about lifestyle. Try:
- Hosting tea gatherings with homemade snacks
- Handwriting letters or journaling
- Taking time for crafts, puzzles, or gardening
5. Blend Old and New
Mix traditional homemaking with modern tools:
- Use a bread machine but serve with vintage tableware
- Pair thrifted furniture with clean, minimalist accents
- Document your homemaking journey through short videos or reels
Benefits of Living This Way
- Emotional well-being: Slower, more intentional activities reduce stress.
- Stronger connections: Cooking or crafting together fosters bonding.
- Creative outlet: DIY projects keep your hands and mind engaged.
- Sustainability: Repurposing, gardening, and cooking at home reduce waste.
Conclusion: Finding Joy in the Everyday
The Martha Stewart aesthetic revival isn’t about perfection—it’s about finding joy in homemaking, slowing down, and celebrating simple beauty. By adding touches of cottagecore and embracing hands-on living, you can create a lifestyle that feels cozy, fulfilling, and timeless.
👉 Which part of the Martha Stewart aesthetic speaks to you most—cooking, crafting, or decorating? Share your thoughts in the comments below!